Newsletter
When a post goes live it goes out by email too: one campaign per language, each to its own list. The email borrows the site’s design language and reuses the post’s own words, so the inbox and the site feel like one product.
The email design
One 600-pixel column: a white card on a soft grey page, a four-pixel lime accent bar across the top, the wordmark beneath it, and Inter for every line. Links use the readable text green and the card corners sit at 14 pixels. It is the site, translated into what email clients allow.
Dark mode follows the reader’s preference, with the same paired-values idea as the site tokens: the page flips to near-black, the card to dark grey, the logo swaps for its light version, and the greens step up to stay readable. The button uses the darker hover green so white text on it clears the contrast bar.
What the email says
The email reuses the post’s own words, so nothing is written twice and nothing can disagree with the site. A series post gets the series eyebrow and its part number, the body is the post’s own description, and the button is the one action.
- Series subject: “New in the series: {title} (Part N)”, with the title cut at its first colon so the line stays short.
- Standalone subject: “New post: {title}”.
- One green button, “Read the post →”. The email asks for exactly one click.
- A series post closes by naming the series and linking the previous part, so a new subscriber can walk backwards.
- Each language’s campaign goes to its own list, and only when the translation exists.